Saturday, October 11, 2014

Social Marketing Without Investment

Our PM does social bussiness without any Investment. Such social activities are management oriented and it is a sequence of activities of departments. He is empowering public by making them aware by different progams. In such programs, he is making voters aware by giving knowledge about different projects and programs run by different ministries. PM believes Knowledge is Power. So far he did three activities. First was Jan Dhan Yajna. Second was Swach Bharat Abhiyan. And third is MP Adarsh Yajana. By such steps, GoI keeps public connected and engaged and gives a feeling to general massess that government is active and working for them. It is empowering public at least by knowledge and association.
 In a seris our PM Launched Saansad Adarsh Gram Yojana. This Yojana is not about money, it is driven & guided by people's participation. This is a scheme that will open the door for good politics.We are committed to the overall development of our villages. The aspirations of the people on our villages are no less than the aspiration of those who stay in cities. The need of the hour is to modify our attempts towards rural development with the changing times, in sync with global changes. 

The Saansad Adarsh Gram Yojana will work through the leadership of MPs. MPs will select a village to develop on a demand-driven, rather than a supply-driven model, with people`s participation. It offers a flexible approach towards Rural Development and will bring a qualitative difference in the villages across India