Wednesday, December 25, 2013

AAP’s Future

                               AAP’s Future
There is huge discussion on the fate of AAP. Citizens want to see its bright future and there is good reason for it. AAP has come up on an issue which helps everybody daily-relief form corruption hits. Corruption hits public in different ways daily. Hence, masses apolitically and rationally wish to ensure AAP’s long life.
AAP is a new born in Indian politics. Its sharp rise has every chance of steep fall. Hence, public is very much apprehensive about its life and these apprehensions have many valid reasons. First, difficult election promises it made; Second, No governance experience; Third, national and regional parties separately or in association are trying to nip in the bud; Fourth, Fractured mandate; Five, paucity of time and team of matured and experienced leaders.
Irony is that AAP is one year goose. Wise and reasonable public don’t want to kill this kid goose expected to lay the golden eggs. But its rivals wish to take part in its last right sooner than later. Its survival itself has many complex and complicated aspects associated with- in the light of Indian political scenario. 
AAP has a very brief history. It started almost two years back under the banner of “India Against Corruption”. Anna face led the movement and managed by Arvind’s team. This association was fallen apart after a very short marriage. This was a setback rather a shock to public. Separation was seen as evaporation of hopes of masses.
India political history has no AAP’s like exceptional progress except one.  Nandamuri Tarka Rama Rao (NTR) founded Telugu Desam Party on 29 March1982. It stormed to power in 1983 elections within nine months. But AAP is bigger than TDP if it is compared on its catchment area, birth place and issue. TDP is a state party with regional issues. Its following is confined to Andhara Pradesh. AAP was born in India’s capital. Its catchment area is whole country. Its foundation is based on national issue of corruption which affects masses
Apparently AAP has paucity of experienced leaders. But now people know that mere experience doesn’t serve the purpose. One has to be honest, commanding and decision making. Public found this combination in AAP’s leaders. And they start believing in party’s dream that honest and corruption free administration will definitely change their lives.
          Arvind, the poster face and captain of the team is a remarkable administrator, social and political manager with an entrepreneur mind set. He is a decision maker albeit sometimes he is misjudged as dictator. But all his decisions came from his team core committee which comprises Yogendra Yadav, Manish Sisaudiya, Kumar Vishwas and some less known faces who are from the different sections of society. Arvind’s team deals issues with analytical approach and proper road map. Probably this was the reason of their success in Delhi’s battle.
 Issues are just like binding glue to associate public and keep them intact. Issue wise AAP party is above the board. The issues they address affects whole nation. Foundation of AAP is based on fundamentals of eradicating corruption, which severely affects Indian political and social system.
Ironically none of the major political parties address this issue during their governance tenure. As a result people became hopeless with the entire political system. Therefore, they started thinking that corruption is the part of their lives.
In present darken scenario AAP’s approach towards corruption free government raise hope in their mindsets that at least someone is there to address this core issue .The one thing which strikingly moves in AAP’s favor is that in this current Indian political market scenario the political product “Fight against corruption” is in high demand. And only AAP is supplying it. Therefore, it appears AAP has monopoly in the market for this political item. On this front this new party is ahead of all. Other parties can’t defeat AAP’s supremacy over this issue.
AAP knows it is surrounded by all political parties. This acts as alert round the clock to guide them to move them in right direction. AAP can’t go back on this issue as it is its whole strength. Party will not like to lose its energy. AAP needs to move every inch very cautiously in order to avid traps
Although corruption was the major issue, AAP raises local issues along with it like water, electricity, women security etc. This suggests the foresighted thinking of Arvind’s team as in local politics local issues are more important. This politically mature approach of the party will definitely help in achieving their goals in other elections.
AAP is using modern tools and techniques of marketing and ICT. Social media use is a good example. They are doing all steps of political marketing is a scientific way. Market research, pure information collection by street meetings are new approaches to avoid adulterated indicators and data for decision making.
One special feature is seen. AAP is getting suomotto NRIs support in different ways. NRIs need and wish to see native country strong. To achieve this, they have found a route in the form of AAP. In the age of net, they are providing all support to AAP from their places. This is a big advantage over others for a kid party to grow.
Now , the most formidable challenge is to keep the energetic and intelligent public associated. It is seen that such public don’t keep together for long as their ideas and egos clash frequently. It is rather more difficult to keep such lot in a political party discipline. Breaking Anna and Arvind is a good example to prove this point.
All political fundaments are supportive with AAP. The party need to manage the young, intelligent crowd tactfully and intelligently, which they are doing. Team has proved their capacity to channelize the youth energy in right direction to achieve their political and social mission.
Every crisis is an opportunity. AAP absorbed shock of separation. It treated that situation as an opportunity. And within year converted the negative energy generated by break into positive political outcomes. All these achievements indicate a bright future.  
Heera Lal ( Views are personal and based on different sources)

Tuesday, December 10, 2013

Saving means helping in Nation building.

Today I had a meeting with Small Saving Agents(SSA). Lead bank manager(LDM), Asstt. supt post office and District Saving officer(DSO) participated. We invited 140 SSAs. And almost were present and actively participated. Most of them were knowing little what is all this about. 

We educated them by giving briefs of the National Saving Scheme. This was started on April 1,1972 by Government of India.

Aims were to cultivate habit of savings in our citizens. Even a small saving is future security in good/bad days.     
Saving provides fund for developments. It saves our countries from taking conditional and high interest loans from foreign countries and bodies. SSA are actually involve in the making of the country. But it was not known to them. By knowing all fact about their activities, they felt proud of their work. Motivated and inspired SSAs promised to accelerate savings. SSAs small-small efforts are strengthening our country. Finally we heard them and sorted their problems raised. It was a great communicative meeting. W all enjoyed and learned about this nation building scheme.
Heera Lal 

Monday, December 2, 2013

Interesting Political Match-2014

                      Good Governance- Chief Election Agenda 
            The 2014 election will have many similarities with 2008 American election. High level youth engagement will be its new dimension. Social media will be a new marketing tool. For the first time, youth will use it on a high scale to reach the masses and convey political message. Agenda good governance will be in focus with corruption is side. Hence 2014 will be a very interesting political match.
            The Government of India failed to meet public expectations in its second term- particularly the young.  Bush badly performed in his second term. And Obama was hope for Americans. Hence, a situational Obama wave was developed in 2008. Similarly Narendra Modi is posing to market the situation created by present government at centre. But SA Aiyar in his Swaminomics says “There is modi effect, but not a Modi wave.” It seems correct to a greater extent.
           Political market air says none will get absolute majority. A triangular contest is most probable. One is Narendra Modi led BJP. The other is Congress led Rahul Gandhi. And last may be BJP or Cong supported third front. Coalition before election seems a distant dream. But in case of fractured mandate, it will be a potent option.
            There is a big question. Will Modi-of-2014 will be able to prove a photocopy of Obama-of-2008?  There are many matches between them in their style of functioning and marketing. One, both are well read and having in-depth knowledge of politics. Two, both are ICT savvy. Three, both are authoritative and decisive. Four, both are good orators and famous for their effective speeches. Five, both are self-made. Six, both are pursuing personality politics over party politics. Seven, while Obama is internet, Modi is a 3D innovative user in politics.
           Elections are contested on issues called Election agenda. There are many issues in political market. One is good governance (GG). Two is corruption. Three is unemployment. Four is economic slowdown. Five is price rise. Six is development. Seven is vote bank politics. Eight is dynastic rule. And there is a long list of issues including major or minor.
           What will be chief or main election agenda in 2014? It is yet not clear.  Under present circumstances GG will take the centre position in close association with corruption.  Recent social developments made some hidden agenda visible. Corruption is a long standing issue before our citizens.
           BJP tried to make issue of corruption an agenda in 2004. 2004 vision document in its war on corruption heading reveal it. It said BJP believed that corruption is the greatest hurdle in India’s development march. The party believed that the menace of corruption had to be fought at all levels. But it couldn’t see light of the day. It was like a seed in unfertile soil. Recent Anna led agitation cured soil. Hence barren lands become fertile. Therefore, gave proper condition to seed to become tree.
            Now the invisible potent social issue of corruption is on surface and shining. Corruption is now a big and visible issue. But it is in its childhood. It needs good nursing to give it a healthy and fast growth. Every issue needs it own time to bear fruits. Corruption being newly born baby can’t be a fruit bearing in near future. Hence it will be in the role of a side hero. GG will take the role of main hero of 2014 election picture. 
            Anna and team raised their voice against corruption in last two years. Baba Ramdeo has coined black money issue. Both assisted each other issue wise. Public got a new hope and started dreaming something good. It sets corruption as a core agenda in Indian politics. This gives a direction to Indian politics. They made a cancerous issue –invisible corruption-visible. It is a start towards cleaning of the politics and promoting entry of good people into politics who are averse to it.
            In political marketing too demand and supply is very relevant. GG and fight against corruption are political products high in demand. Those, who supplied it, won the elections. GG sellers are many like Nitish Kumar, Narendra modi, Shiela Dixit, ShivRaj Chauhan, etc. As a result, public repeated them.
             But, none is selling the political product fight against corruption except AAP. This is the reason it has made Delhi assembly election a triangular contest, albeit it’s very short life of less than a year.
           GG is now a matured and fruit bearing political agenda. It repeated many chief ministers in Indian states. Our PM Manmohan Singh repeated in 2009 on this score.
Mahwish Hafeez in his write-up reflection says any individual party in nearly two decades, reaped the reward for good governance, dramatic economic growth during its first term. The result shows a kind of respect and acknowledgment of the policies launched by Manmohan Singh.
            But two year old agenda of corruption is in its adolescent age. It will take time to be a matured and full-fledged election agenda to bring fruits like GG. Our political executives need to wait to harness its potential.
               Arvind kejriwal and others broke with Anna. They associated for a very short span. Kejriwal with his broken team formed Aam Admi Party(AAP) a year ago. AAP has come out with a new ideology. It is trying to clean dirt from politics from its symbol broom. And it is trying to supply what is highly demanded in political market.
               Corruption free politics is utmost demanded political product. Except AAP none is supplying it. This issue is damaging all political parties. Therefore, they are compelled to amend their ways to supply this product in order to maintain their market share.
                AAP, Anna and Baba have given a new direction to Indian politics. Indian political landscape is changing fast. Young India – most of them unemployed or under employed- will play a key role. They will use social media as political tool to engage themselves in election activities.  This young energy will energizes the election to make it more interesting. For the first time, social media will be in use on a large scale as one of the prominent political tool for political marketing.
             India is a youthful nation. India’s young people are on the move. They are reaching for new opportunities made possible. The United Nations defines youth as people between ages 15 and 24. By this measure, there are approximately 240 million youth in India, about 20% of the population, according to preliminary projections from the 2011 census.  That’s up from 195 million in 2001. The median age in India is 25, meaning that half  the population is below 25 and half is above it.
             The youth’s political participation in terms of attending rallies and campaigns is on the rise, according to survey and data collated by the Centre for the Study of Developing Societies (CSDS). UN-Habitat and IRIS Knowledge Foundation released State of the Urban Youth-India 2013 report.
             Report reveals nearly 71% of urban youngsters showed interest in politics in 2013 as compared to 45% in 2009. Young men displayed nearly twice as much interest as young women.  Along with interest in politics, youngsters’ involvement in political campaigning also increased. Twenty- two per cent youngsters participated in campaign activities in 2011as compared to 14% in 2009. Increasing participation of youth with social media will give a new color to 2014 election match.   
             Almost youngsters are social media savvy. They are now using fast and cheap social media to reach the voters and convey message. As a result 2014 is going to witness many new innovations and changes. This would make our election very interesting. And finally GG will take centre stage as chief agenda with corruption inside.
        Heera Lal ( Views are personal and based on different sources)

Tuesday, November 5, 2013

Politics of Change

                                    Politics of Change
                          The only thing constant is change. It is said by French philosopher Heraclitus. The word ‘Change’ looks very simple. But it is very effective in politics. Political actors practice it continuously. This as political agenda helps in getting majority in elections. A political agenda is a set of issues and policies laid out by political groups, parties and actors. Political managers effect important changes in a timely manner in party to ensure long-term survival.
            Slogans are an important and integral part of political campaign worldwide.  Barack Obama used a very short but very effective slogan in his 2008 election. It was “Change We Can Believe In”. He used this ‘Change’ word in different forms. A few were like one, vote for change; two, change versus more the same; three, our time for change; four, stand for change; five, organize for change; six, a leader who can deliver change; seven, change in America does not start from the top down, it starts from the bottom up. The change made voters fan of Barack. The change elected him first African-American as president. It created a new history in the US election.
            Akhilesh Yadav(AY)  was a symbol of change in 2007 assembly elections from Samajwadi Party(SP). He brought abrupt change in party political agenda as UP(India) party president. He got space to do that after defeat of his wife in Firozabad. The slogan ‘Umeed Ki Cycle’ symbolized the change. If SP seemed a different- SP a party of youngsters, new thinking and change- a large part of the credit goes to its UP state president AY. He was delivered message of hope, change and development to UP electorate.
            Other prominent changes AY brought about include his denying a party ticket to D. P. Yadav. This move was “definitely taken to change the image of the SP”. He took a U-turn change in party thinking on some issues. One good example is inclusion of distribution of computers, laptops and tablets into its manifesto. Earlier party was not so favorable. Electorate trusted and mandated him because of his change agent image. His foreign education, clean image and well behaved public picture were added advantages to his mission ‘Change’. Finally the political product “Change” paid him. He got magic number- beyond imagination- 224 in 2012 assembly election.  
            Arvind Kejrival is current example of practicing ‘Change’ as political tool in politics of India. Corruption is one potent sellable political product in Indian political market. His team founded Aam Aadmy Party (AAP) in November, 2012.  For past two years in the leadership of Anna, kejriwal and his team millions of common Indian protested against the corruption. The people’s anti-corruption movement has exposed the ugly and greedy face of our polity.
            But despite the huge wave of public support in favor of a strong anti-corruption law, all political parties cheated the people and didn’t enacted any anti-corruption law. AAP team say our aim in entering politics is not to come to power; we have entered politics to change the current corrupt and self-serving system of politics forever. AAP within less than one year has acquired position of game changer due to politics of “Change”.
            The survey conducted in Delhi by Lokniti and CSDS for CNN-IBN and The Week, reveals that along with troubles of its own making the congress has found a new and albeit strong adversary in 10-month- old party AAP  28% of the 2507 voters that the survey covered in Delhi, said that they are willing to vote for AAP  Compare this to congress’ 27% and BJP’s 29%. It is evident that APP has made more than just a dent on the big sharks’ vote-share. The politics of change has brought visible and astonishing result to APP in less than a year.
            BJP as Modi PM Candidate for Indian Lok Sabha(LS)-2014 is trying to embrace change as political agenda. Narendra Modi nicknamed as NaMo is symbolizing himself as change agent. He, in an inaugural meeting in Gandhinagar, said “If people give us an opportunity to work for five year, we should prove to bring a change, the change that people remember and appreciate.
           Invoking his slogan ‘India First’, Gujarat Chief Minister Narendra Modi flagged off the BJP’s campaign for 2014 elections on August12, 2013. Modi ended his 45-minute-long address at the public meeting by repeating Barack Obama’s famous words ‘Yes we can’. He asked the audience to repeat with him “Yes we can. Yes we will do”.
            Addressing a rally in Jhansi on October 25, 2013 he asked people to give a chance to BJP for 60 months as compared to 60 years that have given to Congress. He ensured public that BJP will change the face and future of India.
                 The Week magazine survey has predicted 197 seats for NDA. While 184 are for UPA and rest parties will get 162 in LS polls 2014. This survey reveals 32% people like NaMo as Prime Minister. It is followed by Manmohan Singh (15%) and Rahul Gandhi(13%). Poll prospect of BJP is going up as poll time coming closer.
            NaMo in Gujrat as CM has acted as change agent of development and good governance. He is making an all out effort to sell this ‘Change’ product at national level to bring BJP in power in 2014 LS poll. There are two sides of his election; one is NaMo Personality and BJP his party. Voters like more NaMo as change agent as compared to BJP. Voters more impressed by NaMo than BJP- personality politics.
 Heera Lal ( views are personal and based on different sources)


Monday, October 28, 2013

Narendra Modi 3D Politician

                             New Political Tools: Internet President Vs 3D CM
Social media made Obama president in 2008. It was an innovation how to use social media in an election. Modi used 3D technology in campaign for the first time worldwide. This helped him to win third time in a series in a very odd situation. Modi set a precedent before the world like Obama. Obama success made social media a new tool of politicians.  Modi’s innovation made 3D technology an additional campaign tool for political actors.
Growing awareness and melting boundaries make it difficult for the public managers, leaders and actors to connect, engage, and communicate with the voters and public to the level of satisfaction that they desire. For the politicians, voters are all-in-all who decide their fate on ‘election day’ and provide them the mandate to represent them at all forums. In this light, a voter plays the role of king maker (it’s like Bhagya Vidhata in Indian context).
   Two aspects are very important to be a successful politician. First, how a political leader/ manager can be in constant and effective touch with voters and public by using social media in addition to all existing tools. And second, how to provide free, fast, effective and satisfactory services to them.
UN data says that USA was fouth after Sweden, Denmark and Norway in the
2008 e-Government Readiness Index. The US president Obama did something unique by using social media tools, so, he is known as new-media president.
It is not his nimble use of Facebook and Twitter that makes him so. The fact is that he is the first president who has grasped the possibilities of today’s high-velocity, high-density, highly variegated media landscape. He was very successful with this tool and it is now a model for other campaigns. His management skills and campaign methods are model for the politicians around the world.
After election, President Obama is using this well-tested tool-social media- for running his government, and here too he is successful like his election. Social media as a new tool in India is required because growing awareness among masses has increased many folds which have increased public demands and expectations from politicians.
Furthermore, the Indian election process is time-bound. In a limited time frame, a political actor has to manage all the activities to the satisfaction level of the public, government, election commission of India (ECI), and other stakeholders. This is a tough task to accomplish and manage now. The real story begins after the election, how to run the government successfully to satisfy the public.
In 2004, the incumbent BJP launched aggressive nation-wide India Shining Campaign. First time it allocated 5% of campaign budget for e-campaign. Though BJP’s new approach didn’t fetch victory, but they took the lead in this new experiment. This set a new trend in Indian politics and resulted in allocation of 5-10% of election budget for e-campaign in later elections.
In 2009 election, both Congress and BJP targeted urban youth. While congress focused on youthful appeal of Rahul Gandhi, BJP adopted 360 campaigns inspired by the Barack Obama campaign.  Journalists, citizens, opinion makers and NGOs are using facebook and other social media sites.
USA denied visa to Modi. He relied on a live satellite telecast to address the Gujarati community in America on “Gujarat Day,” Aug. 31, since 2005. In October 2012, on a Sunday, using holographic technology and satellite link-ups, a three-dimensional image of          Mr. Modi addressed tens of thousands of people at four public rallies in Ahmedabad, Baroda, Rajkot and Surat, from a studio in the state capital of Gandhinagar. Mr. Modi is believed to be the first Indian politician to use 3D technology during an election campaign.
Virtual Modi comes to Gujarat thanks to Musion, a British company, which has given the Indian filmmaker Mani Shankar and his company, Nchant 3D, a license to use its technology in nine South Asian countries. Details of Nchant’s agreement with Mr. Modi are “confidential,” Mr. Shankar said in an interview, but he added that he was the chief designer of Sunday’s show.
“It was a first of its kind in the world, as never before have four simultaneous holographic shows been done using satellite broadcast,” he said. “To the best of my knowledge, not even a single holographic show has been done so far using satellite.”
The technology doesn’t come cheap. , BJP spokesperson told Chief Minister planned to spend about 50 million rupees (about $1 million) on 3D campaign addresses. The cost will be borne by the party, and not the state. The Congress Party has lodged complaints with the Election Commission, asking for an investigation into the costs and who is paying for the technology.
Mr. Shankar further said celebrities like Madonna, Mariah Carey, Lady Gaga, Richard Branson, Al Gore, David Beckham, Prince Charles and King Abdullah of Saudi Arabia have used 3D technology before to reach large audiences in multiple locations. But Mr. Modi’s adoption may herald a new era of 3D use in India. Narendra Modi can’t go and address rallies at all the 182 constituencies. But with the help of the 3D holographic technology he could reach many places and meet thousands of people.
Modi and Obama share similarities in style of functioning and managing the political affair. Both experimented new tools in campaign. Others are: One, both are well read, experienced and knowledgeable politicians. Two, both are ICT savvy and using it in good governance. Three, both follow personality politics. Four, in opposition Obama had Hillary while Modi have Advani and others. Five, both are authoritative and decisive personality and famous orators for their effective speeches. Seven, both are self-made and like changes.
Senator Obama elected pesident in 2008.  He never served as governor like CM in India. His open government initiative with internet use gave his second chance in a very tough situation. A comparison shows Modi is better placed than Obama as he is third timer CM.
He is only 3D politicians worldwide. Rest are 2D- even Obama. This gives him a lead over others. Public opinion is growing in his favor gradually. Public see in him next Atal Bajpai of BJP. By IT innovations, he is trying to woo friends and foe alike for next PM ship. He is applying all concepts of social and political marketing with ICT tools.

Heera Lal(Views are personal and based on different sources)

1. Jennifer Senior (2009) The Message Is the Message,
18. Department of Economic and Social Affairs, Division for Public Administration and Development Management, United Nations, e-Government Survey 2008